Inside YG’s MultiBillion Won Investment in BABYMONSTER’s Rise
In Kpop, crafting hit songs is only part of the equation. The other? A bold marketing strategy to grab fans’ attention worldwide. YG Entertainment understands this well, and their approach to launching their new girl group, BABYMONSTER, proves it. They’ve gone all out with one of the most intense YouTube ad campaigns Kpop has ever seen, sparing no expense to give BABYMONSTER the spotlight they deserve.
The Numbers Behind the Views
According to analysis from daisuki, YG’s dedication to BABYMONSTER is nothing short of remarkable. For their videos, including “Stuck In The Middle,” “Batter Up,” and different renditions of “Dream,” YG ran between 257.5 to 273.5 million ads. This isn’t limited to a single music video, either—almost every BABYMONSTER clip has received this powerful promotional boost.
Breaking Down YG’s Massive Investment
So, how does YG make this work? YouTube ads come in various forms, with costs influenced by factors like:
Ad format and timing
Regional targeting
Competition within the market
Using an industrystandard Cost Per View (CPV) rate of roughly $0.05, it’s estimated that YG’s campaign for BABYMONSTER could be around $13 million, or a staggering 17.5 billion won.
How YG’s Investment Compares
This level of spending isn’t the norm, even for major labels. For instance:
HYBE’s launch of NewJeans cost around 16.1 billion won
The debut and sixmonth promotion for FIFTY FIFTY was 8 billion won
In comparison, YG’s 17.5 billion won campaign for BABYMONSTER places them well above typical industry standards, showing just how committed they are to their newest group’s success.
A Look at the Financial Scale
To put this into context with YG’s financials:
Annual revenue: 569.2 billion won
Annual profit: 86.9 billion won
Spending 17.5 billion won on BABYMONSTER’s promotion is a serious investment, but YG’s confidence in BABYMONSTER’s potential shines through every won they’ve committed.
YG’s Bold Move for BABYMONSTER’s Future
This major marketing push isn’t just about hype; it’s YG’s declaration of BABYMONSTER’s potential in an industry where competition is fiercer than ever. By leveraging digital marketing to connect with a global audience, YG is making a statement. Their investment could even shape how future Kpop groups are launched and promoted, setting a new standard for the industry.